Kea appoints Topham Guerin as new global creative agency partner

As part of Kea’s commitment to showcasing inspiring stories of Kiwi and Kiwi businesses all around the world, it needed a new creative partner to help elevate its approach. After a competitive pitch process, it’s signed a new global partnership with leading creative digital agency Topham Guerin.

For the past 20 years, Kea has worked to nurture a vibrant and diverse community of offshore Kiwi who share a passion for New Zealand and the success of its people and businesses. Ensuring these internationally talented Kiwi remain part of Aotearoa no matter where they are based, is a key driver of Kea’s work.

Kea CEO Toni Truslove says being able to draw on Topham Guerin’s impressive track record of engaging communities will substantially elevate and increase the reach of Kea’s storytelling: “Being able to share the inspiring, world leading stories of our offshore Kiwi with the wider New Zealand community is crucial in ensuring the next generation of Kiwi entrepreneurs understand the opportunities and possibilities available to them. Partnering with Topham Guerin allows us to combine these incredible stories with world class digital creative to truly showcase and engage our community.”

Every month, Kea supports on average more than 40 Kiwi companies to tap into the knowledge and networks of Kiwi offshore. They also work to help land Kiwi returners back into New Zealand, supporting them to thrive and to help ensure our nation benefits from their offshore experience – whether that be as employees or business owners.

Truslove says as a Kiwi startup themselves, Topham Guerin will also be uniquely positioned to understand the stories of Kea’s business community: “While Topham Guerin now has offices in both the UK and Australia the agency began in much the same way as many Kiwi startups. A group of hardworking Kiwi with a desire to make a difference. This shared experience of success on the world stage puts Topham Guerin in a unique position to really connect with our community.”

Topham Guerin has gone from strength to strength. Most recently winning an Effie for its work with NHS and taking out third at the Deloitte Fast 50 after seeing a 557% growth. Now forming a new global partnership with Kea to help shape the future of the business community is the icing on the cake.

Topham Guerin founding partner, Ben Guerin says having the chance to work with individuals and businesses within the Kea network provides an opportunity to create real change for New Zealand: “As a creative and digital agency, our core business is developing innovative solutions for our clients to achieve meaningful change. Here, we have the opportunity to align this purpose not just with achieving client goals, but also towards the advancement of Aotearoa.”