Four top creatives from New Zealand selected to serve as judges for The One Show 2022

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Four top creatives from New Zealand selected to serve as judges for The One Show 2022

The One Club for Creativity has announced 43 top creatives from APAC who will serve as judges for The One Show 2022 including four from New Zealand.


Nearly 400 top creatives from 48 countries will judge work from around the world. Jury members from Asia Pacific and their judging discipline are:

Judges from New Zealand include:

– Brigid Alkema, ECD, Clemenger BBDO Wellington, Film
– Fiona King, global director of production, Sweetshop Auckland, Moving Image Craft
– Jordan Sky, CD, Saatchi & Saatchi Auckland, Radio & Audio
– Gary Steele, CCO, DDB Auckland, Integrated/Experiential & Immersive

The complete list of the global jury for The One Show 2022 juries can be viewed here.

To ensure the safety of jurors during the continued pandemic, all judging will be conducted online.  No physical entries will be accepted this year, all entry media must be uploaded into the online entry system.

Says Kevin Swanepoel, CEO, The One Club: “The quality and makeup of juries has long been a hallmark of The One Show. Our goal each year is to have a gender-balanced, diverse jury of the industry’s top creative leaders from around the world who judge work through the lens of creativity of ideas and quality of execution.”

Entries can be submitted now, with fees increasing after each deadline period.  The regular deadline is December 31, 2021, extended deadline February 4, 2022, and final deadline March 4, 2022.

Judging will start in March 2022, with finalists announced in May.  The One Show 2022 Gold, Silver and Bronze Pencil winners will be announced during Creative Week in New York, May 16-20, 2022. 

New this year:

  • – A dedicated discipline for Gaming to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create community.  The new discipline also honors areas such as art direction, visual effects, animation, music and others related to gaming.
  • – Separation of Pharma and Health & Wellness into separate disciplines, allowing for an expanded list of categories and a larger group of specialists on each dedicated jury.  Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions; Health & Wellness recognizes communications created to educate, promote and/or assist in a person or animal’s health and well-being.
  • – Changes to Interactive, Mobile, and Digital Craft to reflect the way these sectors are continuing to grow and overlap.  The former Interactive & Online and Mobile disciplines are now merged into one, and the former Digital Craft discipline is now Interactive & Mobile Craft. 
  • – Brand Partnership categories now included in many One Show disciplines, in recognition of the increasingly collaborative industry. 

Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country. 

Revenue generated from The One Show entry fees goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality and Creative Development.