Special most awarded agency at Comms Council’s 2021 Pressie Awards

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Special most awarded agency at Comms Council’s 2021 Pressie Awards

Special has had another dominate night, this time at the PREScom Awards (THE PRESSIES) which celebrate the very best PR, experiential and social media thinking of the past twelve months.


Special was the most awarded PR agency in New Zealand – winning six golds and taking home the coveted Grand Prix for its work on behalf of non-partisan voting group Every Kiwi Vote Counts, and charity Motor Neurone Disease New Zealand.

The coveted Grand Prix is given to the campaign that achieved the best results and is the best example of an exceptional PR, experiential, and social campaign from the past year – which the judges unanimously agreed should be awarded to Special & Every Kiwi Vote Counts for their Campaign ‘Meddle in the New Zealand Election’.

Says Tony Bradbourne, founder and CEO of Special:   “We’re thrilled to be the most awarded agency at The Pressies.  It’s testatement to the strong strategic thinking and bold creativity of our people, the ambition of our amazing clients, and the addition of our own PR arm earlier this year which helped us shape these campaigns properly from conception through to execution.”

The show kicked off with a Silver Pressie for Scope Media, Feast Creative, and Queenstown Lakes District Council, which was followed up with the first of six Gold Pressies for Special Group across its two clients Motor Neurone Disease New Zealand and Every Kiwi Vote Counts. Next up it was FUSE in Best Sponsorship or Media Partnership with the first of 3 Silvers, this time for its work with The Warehouse.

A further 2 Silvers and 1 Gold in Best Sponsorship or Media Partnership went to DRUM for its work with Skinny, Pernod Ricard, & KFC. Ogilvy, Copper Brand Experiences, and Natural Pet Food Group also grabbed a Gold in Best Sponsorship or Media Partnership as well as a Silver in Best Integrated Campaign.

The Best Influencer Marketing Campaign saw a Gold for The Social Club and Kimberly-Clark for their campaign Period Power, and a Silver for Eleven PR and Asahi. Eleven PR also took home another silver in Best Event or Experiential Campaign.

A standout for the evening was Mango Communications with 2 silvers and 4 golds for its clients Nestlé, Accor Hotels, McDonald’s and Samsung. They were also awarded a Highly Commended for its campaign Ordered From Here with McDonald’s in addition to the three gold medals. The Judges said “McDonald’s deserved to be showcased as an outstanding example of breaking outside of what is expected from a large global brand. The judges loved the truly authentic connection back to the land and farmers, from where it all starts.”

PREScom chair, Sean Brown, congratulates all the finalists and winners on behalf of the Communications Council: “It was great to see such a strong turnout this year from a range of agencies and clients. The creativity, smarts and effectiveness shows just how powerful and exciting this industry is, and I’m looking forward to seeing what we can do in 2022.”