dentsu NZ’s Davanti appoints Richard Hollingum as experience consulting practice lead

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dentsu NZ’s Davanti appoints Richard Hollingum as experience consulting practice lead

In a year when dentsu saw 10.2% growth across the APAC region, the New Zealand arm of the global business has continued to make key strategic hires signalling the intention for further growth in 2022.


Richard Hollingum joins dentsu owned, Davanti a Merkle Company, as experience consulting practice lead.

Hollingum’s appointment marks yet another transformation milestone for the dentsu group, as the business continues to explore and elevate its expertise at the intersection of creativity and technology. Richard is passionate about connected experiences, and this newly created role at Davanti will see the business further ramp up efforts in this space.

Hollingum will be tasked with accelerating Davanti’s growing customer experience capability, working closely with Davanti’s marketing technology leadership and powering Davanti’s purpose to help their customers get closer to their customers.

Hollingum has deep experience in creative technology, design and service, owing to his roles as managing director at Made by Doing, APAC managing director for Prodigious, and prior to that as head of marketing technology services (APAC) and head of operations (Europe) for Sapient Nitro.

Says Hollingum: “Davanti, and the dentsu Group’s commitment to helping organisations embrace data and digital CX transformation to meet their customers experience needs is exceptionally inspiring so the opportunity to join the team was too hard to ignore during this exciting time of change.”

Says Robert Harvey, CEO, Dentsu NZ: “I’m excited to have someone of Richard’s calibre join Davanti and the dentsu group. The connected future has arrived, with innovation and experience technologies critical in creating differentiation and growth for our clients.

“It’s connected experience— idea led, data driven, and technology enabled – that is driving this future, and Richard’s role will be at the heart of this intersection, bringing together the best of our capability from Davanti and connecting it with the creative and media services within dentsu.”