FCB Media has today confirmed the promotion of Philippa Mckenzie from group business director to head of connections planning.
Says Blair Alexander, managing director, FCB Media: ”With fragmentation across channels, platforms and even client in-house teams, ensuring we continue to put consumers at the centre of everything we do is key. With that in mind this new role will help drive the ongoing evolution of our media planning process ensuring strategies translate into frictionless experiences for consumers.”
Mckenzie was recognised as the agency’s ‘Collaborator of the Year’ so that natural ability will also be key in helping take FCB’s integrated model to the next level. She will also continue to lead clients with support from her wider team.
Mckenzie is already transitioning to her new role and says: “I’m delighted to continue my journey at FCB Media with this exciting new opportunity. I’m looking forward to working closely with our talented leadership team & global network to evolve FCB Media’s connections planning approach, championing creativity in media & creating seamless integration with our partners.”
Mckenzie has over 12 years experience in media agencies working across a range of categories including banking, telco, retail, government & FMCG, working on some of NZ’s biggest brands. She joined FCB Media as a group business director in January 2020.
Adds Alexander: “We’re really pleased to be able to promote great talent from within the business and we know Philippa will achieve great things, will the full support of the wider agency behind her.”