Tourism New Zealand has added DDB Aotearoa to its roster of agencies, to work on a global campaign project in 2022.
Says Tony Rogers, director marketing, Tourism New Zealand: “Tourism New Zealand’s role is to market New Zealand as a destination. This involves delivering a range of marketing campaign activity on and offshore to create desire for New Zealand as a holiday destination. As a government agency, we are required to follow government procurement guidelines. We recently went to market to seek an agency to support the creation and delivery of our 2022 global campaign project. This campaign activity is project based and will be used to promote New Zealand as a destination offshore and will align with the Government’s reconnecting framework.
“We are pleased to say we have appointed DDB Aotearoa to work with us on the 2022 global campaign. DDB Aotearoa demonstrated a strong response to our brief that included a partnership with RUN, a Māori owned creative agency. We look forward to sharing the activity with New Zealanders when the work is ready.”
Says Priya Patel, group CEO, DDB Group Aotearoa NZ: “We’re thrilled to be partnering with the Tourism New Zealand team and supporting them to showcase the amazing experience that Aotearoa offers.”