TBWA named Adweek’s 2021 Global Agency of the Year ~ recognised for its business growth, creative product, innovation focus and strength

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TBWA named Adweek’s 2021 Global Agency of the Year ~ recognised for its business growth, creative product, innovation focus and strength

TBWA\Worldwide was today named 2021 Global Agency of the Year by Adweek, the United States-based publication covering the brand marketing ecosystem.


TBWA was recognized for an exceptionally strong business year across a large range of global markets and its ability to drive Disruptive, transformative growth for its clients. The publication also highlighted its body of creative work for clients including Apple, Nissan and PepsiCo, among others, its focus on innovation and the progressive evolution of the company’s Disruption methodology. The Adweek profile can be viewed here.

Says David Griner, international editor, Adweek: “In one of the most competitive years Adweek’s selection committee has ever seen, TBWA\Worldwide was unanimously selected as 2021’s Global Agency of the Year. Our editors were impressed not only with the network’s business growth and consistently high bar for creative, but also by its clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.”

Says Troy Ruhanen, CEO, TBWA\Worldwide: “Being named Global Agency of the Year—again—is a tremendous honor and a testament to the 10,000+ creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality. It validates our ‘Always in Beta’ mindset and our commitment to continuous innovation. From evolving DisruptionX and using creativity to impact the entire brand experience, to how our innovation platform NEXT is helping our agencies become innovation incubators, to the outstanding business performance and creative product from our agencies around the world, 2021 was an exceptional year—but our best days are ahead.

“We are also grateful to our clients for entrusting us with their brands. Without their continued partnership and their belief in Disruption, none of this is possible.”

Earlier this year, the TBWA\ collective earned the #3 spot on Fast Company’s list of Most Innovative Companies in the Advertising category, appearing on the list for the third year in a row. Adweek last selected TBWA as its Global Agency of the Year in 2018.

Says Catherine Harris, CEO, TBWA\NZ Group: “This is an amazing way to end the year. Despite all the challenges 2021 has thrown at us TBWA\NZ Group has had an outstanding year of growth and momentum. Being part of such collaborative and strong Global Network means we can apply the best thinking from around the world, while also contributing the best thinking and work that New Zealand has to offer, back into the network.

“A massive thank you to all of our incredible pirates who have given their everything once again this year. And a big thank you to our client partners for their support and bravery as we continue to use creativity to drive disruptive growth.”