Bendon Lingerie appoints Mango as New Zealand and Australian PR agency of record

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Bendon Lingerie appoints Mango as New Zealand and Australian PR agency of record

Bendon Lingerie has appointed Mango Communications as its PR agency across the Australian and New Zealand markets, to help support the brand’s return to its origins – making comfortable underwear for women.


Mango Aotearoa and Mango Sydney will work in tandem to lead Bendon’s communications across AUNZ, and handle seasonal launches and innovations, such as the recent Conscious Simplicity Collection – the brand’s first foray into a sustainable range. Mango Aotearoa will also work with Bendon on its first-ever New Zealand Fashion Week Show when the event, which was postponed due to COVID-19, takes place next year.

The iconic Kiwi brand is now fully run from New Zealand and under new leadership. Spearheaded by CEO Anna Johnson, the company has returned to local operations, with all research and development, design and fitting managed in New Zealand. As part of its transformation process, the brand has refocused on what it does best – designing and creating underwear for Kiwi and Australian women that is innovative, fashionable, comfortable, and high-quality.

Says Sonya Wilkinson, general manager of marketing, Bendon: “At Bendon, we know how important it is to have the perfect fit, and that is what we have found in Mango. We have already been impressed by the strategic and creative thinking of both teams in New Zealand and Australia.

“It’s an exciting time at Bendon Group, and we’re looking forward to Mango helping us grow our profile and business.”

Says Sean Brown, general manager, Mango Aotearoa: “We are so pleased to be working with such an iconic New Zealand brand, particularly at a pivotal time in its 74-year history.

“The appointment is fantastic for the Mango teams in New Zealand and Australia. We’ve already hit the ground running and are looking forward to receiving plenty of great briefs and delivering some amazing results for Bendon.”

Says Tabitha Fairbairn, managing director, Mango Sydney: “Being appointed by the smart and entrepreneurial team at Bendon sees the agency continue to bolster its trans-Tasman client partners. The brand’s history and future plans sets it up for a huge year in 2022.”