Sweetshop signs director Zac Ella for representation in New Zealand

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Sweetshop signs director Zac Ella for representation in New Zealand

Global production company Sweetshop has signed director Zac Ella for representation in New Zealand.


Ella is a multi-talented director with a passion for finding new ways to approach film. With a fun on-set presence and knack for drawing the light-hearted beats out of briefs, he brings a fresh take on comedy to the table. Ella has worked with a diverse range of brands, including Adidas, Sports Direct, Lawn Tennis Association, Dominos, Tik Tok, Dr Martens, McDonald’s, Amnesty International and Converse.

After studying Art and Graphic Design, Ella moved into videos and quickly became a sought-after talent on the promo market working with Little Minx, Bastille, Superfood and The Magic Gang.

Says Ben Dailey and Kate Roydhouse, executive producers of Sweetshop New Zealand: “Zac has a unique style that we immediately fell in love with. His witty and graphic approach makes for engaging and memorable viewing. And he happens to be a lovely chap to boot.”

Says Ella: “YES! Just when life couldn’t get any sweeter! I have long admired the work that comes out of New Zealand. The opportunity to work with Kiwi creatives is titillating.”

Says Wilf Sweetland, global CEO at Sweetshop: “Zac is a beautiful man. His outlook on life and his energy is absolutely contagious. Zac’s work has an ingenuity, a boldness and a creative vibrancy that we feel is unmatched. Whether it’s live action or animation, his craft and ideas make you feel that often forgotten child -like sense of amazement.”

Watch Zac’s recent work here. To work with Zac contact Ben Dailey at ben@thesweetshop.tv or Kate Roydhouse at kate@thesweetshop.tv