MBM New Zealand and Serato have been awarded Brand Awareness Premier Partner of the Year at the Google AUNZ Premier Partner Awards, recognised for its work in driving brand awareness for sustainable growth in a changing world.
MBM was the only New Zealand agency to make the finalist group in any category, also featuring in both the Lead Generation and Account Team Premier Partner of the Year shortlists.
MBM and Serato have a rich partnership history of innovative work, specifically in the data and analytics space. Most recently, securing a current global finalist in WARC’s Best Use of Data category together.
Says Rebecca Didovich, digital director at MBM: “We are delighted with the recognition from Google for our brand awareness work. With Serato, we’re lucky enough to be working with an incredibly talented group of people who continually challenge us to deliver smart and innovative thinking. This award is great recognition of the strong partnership between MBM and Serato.”
Says Scotty Hoogerburg, chief marketing officer at Serato: “Serato and MBM came together to deliver an incredibly useful result as now we can really scale our music production software growth with Google. I love that we can deliver on brand and direct objectives and measure the effectiveness.”
Says Hayley Botes, head of market (GCS) at Google: “We are delighted to award MBM as the winners of the Brand Awareness category at the 2021 Google Premier Partner Awards. They fought out some tough competition on both sides of the Tasman, successfully demonstrating YouTube’s effectiveness in driving both brand building and performance.
“What really impressed us was the way they innovated around some key client challenges to drive sustained growth and in particular the use of robust testing with YouTube to inform some great media thinking. Congratulations to the entire team at MBM.”
MBM’s full results are as follows:
Brand Awareness Premier Partner of the Year – Winner
Lead Generation Premier Partner of the Year – Finalist
Account Team Premier Partner of the Year – Finalist