To spread a little Christmas chur, Jetstar and dentsu Aotearoa has turned the world’s stinkest Christmas present into the choicest, by creating socks that are actually a $50 Jetstar voucher in disguise.
Jetstar is encouraging people to prank their friends and family and watch with glee as initial disappointment makes way for excitement, and holiday planning.
Unlike regular socks, notorious for being a dud present, ‘Jetsocks’ have been a hit. The campaign launched across Jetstar’s own social channels with support from influencers, and had the online store selling out within minutes.
Says Kelly Ogilvie, marketing manager PR and content NZ: “It’s been another challenging year for the industry, and the team have really enjoyed working on a campaign that’s a bit of fun.”
Says Hadleigh Sinclair, ECD at dentsu: “We set out to create an idea that was a refreshing divergence from the smiley-huggy-Christmas-stuff that comes out come Christmas. It’s great to see Kiwis embracing the fun in the idea, and getting back in the air with their flash orange Jetsocks.”
While Jetsocks have completely sold out, Jetstar says everyone should keep their eyes (and toes) peeled next year.
Regional Manager, Marketing & PR: Jodie Rochetich
Marketing Manager PR & Content: Kelly Ogilvie
Senior Content Marketing Advisor: Elise McKeon
Creative Agency: dentsu Aotearoa
Executive Creative Director: Hadleigh Sinclair
Creative Director: Brad Stratton
Creative: Gaetano Perry & Vikki Cheng
Account Lead: Nicholas Gallagher
Account Manager: Rachel McClennan
Production: Emilia Robertson-Mccoy
Studio: Erin O’Connell & Shevonee Muthiah
Activation & Influencer: Alex Barlow & Jess Edwards
3D Artist: YeaBoey
Editing: The Post Office
Music Licensing: Franklin Road