Contact Energy believes that “home” is the best place in the world – both our individual homes and our collective home of Aotearoa. To demonstrate this, Contact and Special New Zealand have unveiled a new brand platform ‘It’s good to be home’ as part of a continued focus for Contact to grow its commitments to the community, environment, and people throughout 2022.
The new campaign will be distributed across radio, online/digital, out-of-home and social.
Contact CEO Mike Fuge said the business wants to put people at the heart of every decision and deliver on its promise to build a better future for Aotearoa: “Businesses have a moral responsibility to look after communities, the environment and people and our new brand positioning demonstrates our intention to do more in these areas. Throughout 2022, New Zealanders can expect to see Contact deliver new social initiatives that will help ensure every New Zealander, including our most vulnerable, have a better home life.”
The centrepiece of the campaign is a television commercial featuring a young girl who discovers that what she draws becomes reality. Eager to have her family all together at home, she draws rain clouds over their heads, shifting the whole whānau indoors and ending on a shot of a very content young girl at home.
Existing Contact initiatives, such as Good Nights, providing customers with three free hours of power a night, and the build of the new renewable Tauhara geothermal plant, are already contributing to Contact’s purpose of improving the quality of home life for all New Zealanders.
Fuge said Contact will take these initiatives further and launch a range of new commitments to help ensure more Kiwis feel warmer, safer, and happier at home.
He said Contact recognised the importance of protecting our collective home – Aotearoa – from the impact of climate change and acknowledged that the electricity sector had a major role to play: “Contact will continue to advance renewable energy projects and initiatives to reduce emissions. We want to support a cleaner, greener future for New Zealand with our actions and continue to ensure Aotearoa is a fantastic place to call home.”
Says Tony Bradbourne, founder and CEO of Special who worked with Contact to develop the new strategy: “Whilst Contact are one of the country’s biggest generators of electricity, generating an incredible 8.4 terawatts hours last year, they are driven by a very simple, human brand purpose to improve the quality of home life for all New Zealanders.
“We’re launching a new long-term brand platform ‘It’s good to be home’ to start to communicate that, and we’ll be following it up some exciting innovations and demonstrations.”
Agency: Special New Zealand
Director: Christopher Riggert
Production Company: FINCH
Post Production Company: Blockhead
Music Supervisor: Karyn Rachtman