Hootsuite appoints Letrecia Tippett to head of country role for Australia and New Zealand

Hootsuite has today announced that Letrecia Tippett will join the company as head of country in Australia and New Zealand (ANZ) and will focus on growing the social media management leader’s presence in the region.

Based in Sydney, Tippett joins Hootsuite from Wooboard Technologies, a SaaS company focused on employee wellness, engagement and recognition and brings 20 years of experience in international sales, leadership, and business expertise gained within high growth and change focused organisations.

Says Melissa Murray Bailey, chief revenue officer, Hootsuite: “Letrecia is a strategic and thoughtful leader who is focused on creating value for every customer—a perfect fit with our guiding principles. She equips her teams with what they need to provide the best customer experience and is a very welcome addition to our ANZ team.”

Prior to her position at Wooboard Technologies, Tippett was director, sales solutions Australia and New Zealand at LinkedIn.

At Hootsuite, Tippett will lend her expertise to working with small businesses, mid market enterprises and global organisations to help customers succeed and connect with their audience. Her goal is to empower them to build trust and deepen relationships through the power of social marketing, social commerce and social care. Tippett also has a passion for coaching and mentoring to build inclusive and cohesive teams.

Says Tippett: “I am thrilled to be part of the Hootsuite team, a company that is on a strong growth trajectory and is focused on helping customers achieve their social media objectives. The way we work and live is constantly evolving and as the world continues to shift and embrace digital technology and the opportunity that social brings, I not only appreciate the role that Hootsuite has in shaping that narrative but also the opportunity to be part of the journey.”

Tippett will be working closely with the Hootsuite Leadership Team to drive the company’s go-to-market strategy and growth in the ANZ market, serve as a voice for Hootsuite’s employees in Australia, and build a world class buying experience for commercial, mid-market and enterprise customers.