The Work 2022 Contenders: Cirkus

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Rosemary Health: Rosemary Feels Better
Production Company: Cirkus
Creative Agency: Milk + Honey United
Fun and clever 90″ claymation style animation campaign for Australian multi-media campaign. In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.

Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick” banging out a catchy indie rock tune with cheeky lyrics describing the benefits of online care (“Doctors without the waiting rooms”, “Pills without the eye-popping bills”, “Repeat prescriptions from our pharmacists unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better”.


The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email