Healthspan Elite unveils ‘Co-created with the All Blacks. Works For All’ campaign via EightyOneX

To celebrate the launch of UK based Healthspan Elite’s new range of 32 sports and vitamin products, co-created with the All Blacks performance nutritionist Kat Darry, Healthspan has launched a new campaign ‘Works for All’ via EightyOneX.

Says Chris Bleackley, ECD of EightyOne: “Plenty of sports teams endorse products. Not many actually help develop the product. This was a rare opportunity to collaborate with an ambitious client and a pretty good rugby team.”

Whilst Guernsey based client Rhian Whitchurch, the head of brand marketing at Healthspan, had this to say: “We engaged with EightyOne due to their extensive knowledge of sports partnerships and previous experience of working with the All Blacks. From our first conversation it was clear the team had instantly understood our brief and what we were trying to achieve. The talent within the agency of the highest standard and their enthusiasm a breath of fresh air. We couldn’t be happier with the results which we are now rolling out through our global campaigns.”

VIEW THE HERO SPOT
VIEW THE ATU MOLI SPOT
VIEW THE DANE COLES SPOT
VIEW THE GOODHUE SPOT

Media activity: Sky TV campaign and a Mediaworks campaign with The Rock & More FM. TBC advertising at fitness gyms around NZ.

Creative agency: EightyOneX
Media agency: EightyOne Media
Production agency: EightyOne Productions
Executive Creative Director: Chris Bleackley
Art Director: James Henderson
Copywriter: Chris Appelros
Account Direction: Penelope Hobbs & Megan Compain
Producer: Paul Stent
Director: Louis Sutherland
DOP: James Cowley
Editor: Paul O’Shaghnessy
Colourist: Pete Ritchie
Music: Stephen Gallagher
Online: Ollie Stent
Photographer: Graeme Murray