The Work 2022 Contenders: Ruskin

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Bank of New Zealand: The Dancer
Production Company: Ruskin
Creative Agency: Colenso BBDO
The dancer follows a teenage boy with a love for dance living in rural New Zealand. While his skills and dedication to dance are obvious, it’s also clear he’s alone in his pursuit. His story of isolation is set to a stripped back cover of Robyn’s song, ‘Dancing on my own’. The end reveals that while he might be physically disconnected from the people who love what he does, he’s connected through an online dance school.


The deadline for Campaign Brief’s The Work 2022 is Thursday April 14. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email