A Creative Perspective | Tony Gulisano (1951-2022)

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Tony Gulisano dedicated his career to the support and celebration of creativity. The Creative Perspective series is just a small part of his legacy to the industry. “It’s not about me. I’m not that important,” he would say to his colleagues at The One Club. In this video dedicated to Tony, released today, they disagree.


Tony Gulisano, Chief Growth Officer of The One Club for Creativity, sadly passed away late last month, at the age of 70.

While Tony was a part of The One Club family since 2015, serving as Chief Growth Officer, that is but a fraction of what he has been to the global advertising industry at large for more than 40 years. An eternal optimist, a happy warrior in the fight to elevate brilliant creative work and the people who make it, Tony grew his friendship circle to encompass the globe, be it through helming the Clio Awards for more than a quarter-century, consulting on the London International Awards, or holding court in the South of France each June, where everybody knew his cheerful smile.

Last year, Tony was one of the driving forces behind the launch of the ONE School program to expand the industry’s pipeline for young Black talent, and just before his passing he solidified The One Club’s brand new International Board of Directors — filled with leaders from every corner of the globe who no doubt valued Tony’s friendship as much as The One Club did.