Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
Restaurant Brands: KFC Lolli-Popcorn Chicken
As more and more Kiwis get vaccinated, there’s been one major complaint on the day. Nobody gets a lollipop at the end. That’s why KFC are encouraging New Zealanders to stick it to Covid by offering them a post-jab lollipop, KFC style. With a clever visual of a Popcorn Chicken on a stick, fried chicken lovers are encouraged to get vaccinated. Sweet.
Rebel Sport: Daily Dose
There’s a lot of advertising for Cold and Flu products during winter. So for the Rebel Sport winter campaign, we flipped the product category with an insight about the health benefits of regular exercise, then we executed this idea using a familiar/daily health product with a Rebel twist.
Te Hiringa Hauora: Safer Gambling Aotearoa
As a Māori and Pasifika lead approach to minimising gambling harm, it made sense to place our cultures at the heart of the brand. Enabling us to create an identity that is not only authentic but speaks to our audience in a way that is ultimately mana enhancing.
The deadline for Campaign Brief’s The Work 2022 is Monday May 2. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email firstname.lastname@example.org.