OneMusic New Zealand, has appointed Mango Communications as its PR agency of record in New Zealand. The appointment comes following a competitive pitch process.
OneMusic New Zealand is a joint licensing initiative between APRA AMCOS and Recorded Music NZ. They provide businesses with easy access to permission for the commercial use of millions of songs that make up the bulk of music protected by copyright in New Zealand and around the world.
Mango has been appointed to drive awareness for OneMusic’s licences in both New Zealand, and for OneMusic Australia, through increased understanding of the need for businesses to hold a licence for the music played in corporate spaces.
The agency’s remit includes media relations, influencer and partnership management.
Says Greer Davies, director, OneMusic New Zealand: “Their innovative ideas and understanding of the “doing the right thing” aspect of our product plus our need to persuade emotionally as well as rationally gave Mango the advantage. We look forward to our partnership with Mango Communications New Zealand.”
Says Sean Brown, managing director, Mango Communications Aotearoa: “We are delighted to be partnering with One Music to support the music industry and generate awareness of the importance of businesses paying artists for their intellectual property.
“This is a challenging communications brief and a fascinating topic that requires strategic thinking, creativity and commitment to supporting the arts. The appointment of Mango ANZ reinforces our capabilities at both regional and domestic levels in the PR space.”