Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Frank Cartagena, chief creative officer at the community, New York.
Winner: Ladder ‘Crocodile‘. “Life insurance so good, they’re gonna want you dead” is an impossible tagline to get approved by an insurance company. This is a campaign with limitless executions and I hope they keep pushing. Separately, I enjoyed the humor in the film category overall. READ ON…