The Work 2022 Contenders: Motion Sickness

| | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

The Work 2022 Contenders: Motion Sickness

Karangahape Road Business Association: Be Our Guest
Motion Sickness
The Karangahape Road Business Association needed a domestic tourism campaign, something that celebrated the idiosyncratic character of Auckland’s most notorious and intriguing street. Be Our Guest took a prod at the tourism industry’s tired cliches, juxtaposing predictable headlines with a series of portraits celebrating Karanghape’s iconic people, places and energy.

VIEW THE CASE STUDY
VIEW THE HERO VIDEO

The Work 2022 Contenders: Motion Sickness The Work 2022 Contenders: Motion Sickness

Te Whānau O Waipareira: Proud To Be Maori
Motion Sickness
Spurred by the urban migration of Maori in the 1940’s, systematic racism, segregation and oppression had separated Maori from their Whakapapa and cultural belonging. Te Whanau O Waipareira serves as an unrelenting advocate for Maori, bridging the gap for separated whanau and providing a vast array of support services to better the life outcomes of urban Maori. Rolled out across TV, digital and OOH street posters, Proud to be Maori served as a powerful statement of self affirmation, unwearing and unapologetic in its message of hope, resilience and pride.

VIEW THE CASE STUDY

The Work 2022 Contenders: Motion Sickness

Whānau Ora: Fight For Your Whakapapa
Motion Sickness
In the midst of a global pandemic, distrust in the political and medical establishment was on the rise. The government’s central Covid messaging campaign struggled to establish resonance within Maori communities, who found themselves most at risk during the outbreak. Fight For Your Whakapapa served as a call to action, a by Maori for Maori solution that mobilised a vast cohort of community leaders to spread the kaupapa far and wide across Te Ika a Maui.

VIEW THE CASE STUDY

 

The deadline for Campaign Brief’s The Work 2022 is Monday May 2. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.