Gisborne based tech company ThinkSafe appoints Republik as new agency partner

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Gisborne based tech company ThinkSafe appoints Republik as new agency partner

ThinkSafe has appointed full-service Freemans Bay Indie Republik to manage its business here in New Zealand and across its international markets. Republik will be leading strategy, creative and all media planning and placement, effective immediately. PR is managed by Impact PR.


ThinkSafe is a very smart App based software package that allows business’s from all industries to control and manage their Health and Safety compliance, and they’re on a mission to transform Health and Safety throughout New Zealand and beyond.

Typically a consultant would charge a premium for their Health and Safety knowledge. In addition they would charge for ongoing maintenance and a further investment to get your Health and Safety processes up and running. Whereas ThinkSafe provides everything you need, including set up, ongoing support and the technology to make sure your Health and Safety programme is successful in your workplace; all for an annual subscription. The App is the most efficient, easy-to-use, offline- capable and versatile Health and Safety App on the market. It allows you to manage all Health and Safety onsite from your mobile device, including inductions, inspections, meetings, hazard and incident reporting.

Says Andrew Burns, managing director, ThinkSafe: “We’ve spent the past five years developing the App to where it is today and I’m proud to say that we’re leading the industry and have broken new ground, globally. The reality is the ThinkSafe App can be easily customised and deployed to any country in the world, as long as they have Health and Safety legislation. With that in mind we needed to bring on an agency that understood our business and the opportunity to scale. Republik were very quickly able to dissect our business challenges and they’ve taken us on a journey, reflecting on their creative and media strategy.
With such a huge focus on growth, it’s critical that we ensure all aspects of the business are aligned. We want to invest in a communications platform and properly align it with all brand and product comm’s, ensuring that we’re relevant and that we resonate with our multiple audience groups.”

Says Matt Lyne, head of digital, Republik: “With ThinkSafe being a SaaS business, and a heavily performance-based client – we knew that our proprietary Digital and Social capabilities could be leveraged to help drive ThinkSafes’ marketing efforts and their growth trajectory.”

Says Paul McNamara, director, Republik: “Super happy with this one. I had a TEAMS call with Andrew a few months ago, he was in a camper van on the side of the road, where he’d just come in from having a surf. It’d be fair to say that we got on pretty well and things progressed from there. I found the business model to be really unique, with so much potential for growth. It’s so good see business success stories, especially in tech, coming from our regions.
We’re stoked with this appointment and are looking forward to sharing the success.”