Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Alex Derwin, chief creative officer at BMF, Sydney and novice documentary filmmaker.
Winner: Burger King ‘Even More Confusing Times‘. I like the insight here – balancing being a good sustainable citizen of planet earth whilst being an avid consumer really is a mystifying and exhausting task. Chowing down on plant-based chicken nuggets may not be the most obvious and direct way of saving humanity from the apocalypse – but if it’s quick, and it’s easy, and it comes with a good dipping sauce, I’d happily give it a red-hot go. I just wish this ad was about 45 seconds shorter and the voiceover had a little more life to it. It feels like they stretched the gag a bit too far unfortunately. READ ON…