The Warehouse celebrates small spenders this winter in latest campaign via TBWA\NZ


TBWA\NZ and The Warehouse have launched a new spot under the new ‘Hey, Small Spender’ campaign to show Kiwis how you can turn up the heat this winter, while keeping costs down.


The new work celebrates families who are savvy enough to put the style in snug this winter with great quality products at great prices. With the cost of living continuing to rise and the additional costs during winter, The Warehouse wanted to remind Kiwis they won’t have to spend up large to be warm this winter.

Says Jonathan Waecker, chief customer officer at The Warehouse: “Great value is at the heart of everything we do, and this campaign showcases the wide range of good quality products at unbeatable value you can find at The Warehouse.”

Says Shane Bradnick, chief creative officer TBWA\NZ Group: “The Hey Small Spender platform is all about celebrating how stylish you feel when you get what you want without spending the earth. We all know winter is a costly time, and we want to show Kiwis how they can be connoisseurs of coziness, without breaking the bank.”

The campaign will roll out across TV, online video, radio, OOH, press, social and digital display.

Client: The Warehouse Group
Creative Agency: TBWA\NZ
Media Agency: OMG
Production Company: Good Oil
Soundmix: Franklin Road