Iconic tradie and DIY brand Selleys appoints Republik as digital and social media agency

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Iconic tradie and DIY brand Selleys appoints Republik as digital and social media agency

Selleys has appointed full-service Freemans Bay Indie Republik to manage its digital and social media business here in New Zealand.


The agency will be leading digital and social strategy, creative and production, as well as all planning and placement, effective immediately.

Selleys is a household name for DIYers and a trusted brand for tradies across the globe. They specialise in products, such as adhesives, sealants and decorator products. Today, Selleys is a market leading brand with 75 years of world class quality and product innovation. A constant commitment to new product innovation remains a clear focus and can be evidenced by a string of leading product brands such as Selleys Sugar Soap, Selleys No More Gaps, Selleys Liquid Nails, Selleys All Clear, Selleys Spakfilla Rapid and Selleys Knead It, to name a few.

Says George Harley, brand manager, Selleys New Zealand: “We have over 450 different product skews in our portfolio and with a huge focus on new product development, we needed an agency that could quickly get up to speed, gain an understanding of our business and the different challenges we face across the product range and our multiple audience segments. I also needed an agency partner that had strong digital and social media credentials and Republik had that in spades.”

Says Matt Lyne, head of digital, Republik: “Selleys is a fantastic brand with massive equity, plus generational history here in New Zealand and globally. To be given the opportunity to work on these product brands that can literally be found in almost any tradies van or DIYers garage throughout the country is a real privilege.

“We’ve jumped into work straight away and it’s been a seamless integration. There’s no shortage of work to be done over the course of the next year, and the team are looking forward to it. We’re keen to scale up Selleys and their overall digital and social footprint as we partner up.”