Noel Leeming ensures Mother’s Day has never looked so good in new campaign via TBWA\NZ


This Mother’s Day, Noel Leeming wanted to demonstrate once again that Noel Leeming is always there to help, this time as the place to come for gifts that mum will use, in a new campaign created by TBWA\New Zealand.


The 30 second spot shows in a fun way that Noel Leeming always has the best product suggestions.

The ad is the latest in a series of spots that continue to feature Noel Leeming and build on the ‘Always happy to help’ brand platform.

Says Jonathan Waecker, chief customer and sales officer at The Warehouse Group: “Mother’s Day is very important to Kiwis, so we wanted to show our customers that they can find everything they need for their Mum or Mother figure at Noel Leeming. And if they can’t, our exceptional team are always happy to help.”

Says Shane Bradnick, chief creative officer, TBWA\NZ: “Noel Leeming is a great Kiwi brand, and now it has a great platform representing it.

“Having Noel Leeming in different scenarios, always willing to go the extra mile to help customers with the best product recommendations, reflects what customers experience when they visit a Noel Leeming store.”

The campaign will be rolling out in TV, digital, social platforms and OOH as well as in-store.

Client: Noel Leeming
Noel Leeming Brand Marketing: Rebecca Cheah and Lou Devine
Agency: TBWA\NZ
Media Agency: OMG
Production Company: Tutu Films
Director: Robin Walters
Producer: Bex Richardson
DOP: Darryl Ward
Offline: Ben Chesters
Online: Blair Walker
Sound Design & Mix: Liquid Studio