Digitas New Zealand appoints former dentsu / Isobar MD Gavin Becker as managing director

(Pictured L-R: Nick Peat, Adrian Farouk, Peter Gibson, Gavin Becker)

Digitas New Zealand has today announced the appointment of Gavin Becker as managing director, Digitas NZ.

Becker (above right) will be joining general manager – client services, Nick Peat and general manager – data, technology and operations, Peter Gibson in the daily running of the business within New Zealand, supported by Adrian Farouk (above left), CEO of Digitas ANZ.

A digital veteran with more than 20 years’ international experience and expertise in design thinking, strategy and customer-centred methods, Becker brings a deep knowledge of customer experience, data and insight, product development and emerging technologies to the role.

Becker founded a digital experience and strategic innovation consultancy called North in 2019, helping companies accelerate innovation to build lasting value and capabilities across their customer value chain. Previously, he has held roles as the head of digital, innovation and ventures at Colenso BBDO and most recently, as the managing director of Isobar/ Dentsu NZ.

Says Adrian Farouk, CEO, Digitas ANZ: “It is an exciting time at Digitas to be able to welcome Gavin on board during a period of unprecedented growth within the business through new clients Toyota and Westpac. Gavin’s long history of CX and digital innovation promises to take this momentum and supercharge our offering to both our clients and team alike.”

Digitas has recently been appointed to the Westpac marketing and communications agency roster, as the lead CRM, data and customer communication partner. This follows an ongoing period of growth momentum in business and team alike.

Says Becker: “The incredible momentum and success of Digitas in New Zealand is a testament to the team’s depth of capability, craft and relentless focus on connecting the dots for clients – helping them move from technical and organisational transformation to end-to-end and continuous orchestration. I am thrilled to partner with Ade, Peter, Nick and the entire team to further grow a brilliant global powerhouse like Digitas here in New Zealand.”

(Pictured L-R: Nick Peat, Adrian Farouk, Peter Gibson, Gavin Becker)