MBM strengthens Digital Leadership with the hiring of Kate Grigg as head of digital media

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MBM strengthens Digital Leadership with the hiring of Kate Grigg as head of digital media

MBM has announced the appointment of Kate Grigg as head of digital media in the Auckland office.


Leading MBM’s client-facing digital planning team, social media, ad platforms and digital operations disciplines, Grigg will be responsible for delivering the digital media offering across clients.

Joining the MBM team in May, Grigg is both an experienced and passionate leader. Most recently, Grigg was the head of digital marketing at FCB, where she was responsible for driving digital strategy and digital marketing capabilities including; end to end delivery of digital product, integration of technology, data platforms and ecommerce.

Grigg brings extensive experience from her time in various senior digital roles across FCB, Mediacom UK, UM and Y&R. As one of the most awarded digital players in New Zealand, Grigg has a talent for creating new, integrated solutions that marry emerging technology and data with creativity. Amongst her achievements has been the Grand Prix for Best Use of Data at the 2021 WARC Awards and gold wins across every digital category at both the Beacons and IAB awards.

Says Emily Isle, chief digital officer, MBM: “We are thrilled to welcome Kate to the MBM familia. She has a wealth of valuable experience across local and international business, is an absolute digital powerhouse and has a unique capability, blending data and creativity to strategically deliver digital work that makes an impact for clients.”

Says Grigg: “I’m driven by the challenge of leading digital business transformation for clients across different levels of digital adoption. I am really excited to be working with their talented team at MBM, to continue to drive the digital product forward through partner collaboration and data-driven effective solutions.”

The role immediately fills Emily Isle’s position after being promoted to chief digital officer following a period of strong growth and success for the agency.