Special and FCB New Zealand both secure Gold Pencils at The One Show 2022
Special and FCB New Zealand have both scored one Gold Pencil each in The One Show 2022.
All Gold, Silver, Bronze Pencil and Merit winners were announced today in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show and Best of Discipline winners will be revealed. A showcase of all Pencil and Merit winners can be viewed here.
Special has picked up a Gold Pencil, working with The Post Office Auckland for “David’s Unusables” on behalf of Motor Neurone Disease New Zealand (MND NZ) in Pharma, Direct Marketing. The agency also won a Silver, a Bronze and a Merit for the work.
FCB New Zealand with 3&7 Los Angeles has been awarded a Gold, a Bronze and three Merits for Waka Kotahi “Toll Booth”.
The One Show 2022 Pencil winners for the country are as follows:
Gold Pencil:
- FCB New Zealand Auckland with 3&7 Los Angeles “Toll Booth” for Waka Kotahi in Film, Cinema Advertising
- Special Auckland with The Post Office Auckland “David’s Unusables” for Motor Neurone Disease New Zealand (MND NZ) in Pharma, Direct Marketing
Silver:
- Special Auckland with The Post Office Auckland “David’s Unusables” for Motor Neurone Disease New Zealand (MND NZ) in Direct Marketing, Non-traditional & Guerrilla Marketing
Bronze:
- FCB New Zealand Auckland with 3&7 Los Angeles “Toll Booth” for Waka Kotahi in Film, Television & VOD – Long Form – Single
- Special Auckland with The Post Office Auckland “David’s Unusables” for Motor Neurone Disease New Zealand (MND NZ) in Health & Wellness, Direct Marketing
Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.
Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation. Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.
Dentsu Webchutney Bengaluru won seven Gold Pencils, all for VICE World News “The Unfiltered History Tour”. Also with seven Golds was TBWA\Paris Boulogne-Billancourt, including five working with \Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 193 Gold Pencils, 163 Silver, 233 Bronze and 1,022 Merits.
Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.
The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.
The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.
Creative Week 2022 sponsors include Shutterstock and Verizon.