AMP Wealth Management appoints FCB Media

Specialist KiwiSaver provider AMP Wealth Management (AMP) has appointed FCB Media to run its paid media account, effective immediately.

FCB began working with AMP in late 2020, helping with performance digital and 1-1, including unlocking marketing technology capabilities with Salesforce.

The highly successful work was recognised in multiple categories at the IAB Digital Advertising Awards, including Gold for Best Performance Campaign. FCB Media now assumes responsibilities across strategy, planning and activation for all other media channels.

AMP Head of KiwiSaver and General Insurance Justin Boyes says FCB Media has already proven to be an invaluable partner: “The work we’ve done with the FCB team over the last 12 months has been game-changing. We challenged them to significantly evolve our digital and direct communications, which they have done beyond expectation”.

Says Blair Alexander, Chief Growth Officer FCB: “We love the commitment that AMP has to provide a little help for its customers. Powered by data and technology, we’ve already got some exciting new communications thinking in the pipeline for 2022.”