Special NZ named APAC Independent Agency OTY In The One Show 2022 Global Creative Rankings; The Post Office named APAC Production Company OTY
Special New Zealand has been named APAC Independent Agency of the Year in The One Show 2022 Global Creative Rankings and runner up APAC Agency of the Year, #1 New Zealand Agency of the Year and #20 Agency in the world. The Post Office Auckland has taken the APAC Production Company of the Year title and New Zealand has ranked #12 country in the world.
Special New Zealand was awarded the Best of Discipline in Pharma working with The Post Office Auckland for “David’s Unusables” on behalf of Motor Neurone Disease New Zealand (MND NZ) plus a Gold Pencil, a Silver, a Bronze and a merit.
The stellar result ranks Special founder and CEO/CCO Tony Bradbourne as #1 CCO in New Zealand & Australia, and Lisa Fedyszyn and Jonathan McMahon as joint #1 ECDs in New Zealand and Australia.
Dentsu Webchutney Bengaluru capped off a stellar awards performance by being named APAC Agency of the Year.
The One Show 2022 Creative Rankings for APAC, with links to view the full list for all categories, are as follows.
The One Show 2022 APAC Agency Rankings
1. Dentsu Webchutney Bengaluru
2. Special New Zealand Auckland
3. Dentsu Tokyo
4. Clemenger BBDO Melbourne
5. Cheil Hong Kong (tie)
5. Cheil PengTai Beijing (tie)
The One Show 2022 APAC Independent Agency of the Year:
Special New Zealand Auckland
The One Show 2022 APAC Production Company of the Year:
The Post Office Auckland
The One Show 2022 APAC Creatives of the Year, listed at the agencies where they worked when the winning entries were produced, are as follows.
The One Show 2022 APAC CCO of the Year:
PG Aditya, Dentsu Webchutney Bengaluru
The One Show 2022 APAC ECD of the Year:
Ashwin Palkar, Dentsu Webchutney Bengaluru
The One Show 2022 APAC GCD of the Year:
Wilson Ang, Cheil Hong Kong
Highlights of The One Show 20221 Global Creative Rankings include:
The One Show 2022 Global Agency Rankings
1. Leo Burnett Chicago
2. Ogilvy UK London
3. L&C New York
4. Dentsu Webchutney Bengaluru
5. Mojo Supermarket New York
The One Show 2022 Global Independent Agency Rankings
1. L&C New York
2. Mojo Supermarket Los Angeles
2. GUT São Paulo
4. Rethink Canada
5. Serviceplan Germany Munich
The One Show 2022 Brand-Side Agency Ranking
1. Google Devices & Services Creative Team Mountain View
2. draftLine AB InBev Colombia Bogotá
3. Google Creative Lab New York
4. 4creative London
5. Verizon Creative Marketing New York
The One Show 2022 Global Agency Network Rankings
1. Ogilvy Group
2. Leo Burnett Worldwide
3. BBDO Worldwide
4. Publicis
5. TBWA Worldwide
The One Show 2022 Global Agency Holding Company Rankings
1. Omnicom Group
2. Publicis Groupe
3. WPP
4. Interpublic Group
5. Dentsu Group
The One Show 2022 Global Brand Rankings
1. Google
2. Dove
3. VICE World News
4. Apple
5. Heineken
The One Show 2022 Global Brand Parent Company Rankings
1. Unilever
2. AB InBev
3. VICE Media Group
4. Samsung
5. Activision Blizzard
The One Show 2022 Global Non-Profit Client
1. Change the Ref
2. Girls Who Code
3. Sandy Hook Promise
4. WWF
5. Lebanese Breast Cancer Foundation
The One Show 2022 Global Production Company Rankings
1. Hungry Man Los Angeles/New York
2. Suitcase Productions New York
3. Active Theory Los Angeles
4. Smuggler Los Angeles
5. Anonymous Content Los Angeles
The One Show 2022 Global Music & Sound Company Rankings
1. Beacon Street Venice
2. Agosto Lima
3. Hefty São Paulo
4. JSM Music New York
5. 750mph London
The One Show 2022 Global Highest Ranked Work
1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
3. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News
4. “DojaCode” by Mojo Supermarket New York for Girls Who Code
5. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
The One Show 2022 Country Creative Rankings
1. United States
2. United Kingdom
3. Brazil
4. France
5. Canada
The One Show 2022 Region Creative Rankings
1. North America
2. Europe
3. Latin America
4. Asia Pacific
5. Middle East & Africa
The rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Network, Holding Company, Brand, Brand Parent Company, Non-Profit Client, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus.
The One Show 2022 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 15 points, Silver 7, Bronze 3, Merit 1, Fusion, SDG and Green Pencil 30 each, Penta Pencil 50, Best of Discipline 45 and Best of Show 90.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.
The showcase of all One Show 2022 Pencil and Merit winners can be viewed here, a pdf list of all winners can be downloadedhere.
The ADC 101st Annual Awards Creative Rankings will be announced on May 24, and The One Club Global Combined Creative Rankings, based on results from both The One Show 2022 and ADC 101st Annual Awards, will be announced shortly.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards maintain their long-running concentration as the champion for craft, design and innovation.
Creative Week 2022 sponsors include Shutterstock and Verizon.