A new chapter of the successful ANZ ‘We do How’ platform via TBWAAuckland, continues the story of Ravi, Claire and their two children Sameer and Tara as viewers see ANZ supporting them, and their dreams for the future with the ANZ KiwiSaver Scheme.
The new campaign 30” spot shows Ravi planning for the future, as he lovingly rebuilds a classic Royal Enfield with help from his daughter Tara. Viewers see his ultimate fantasy of riding off into the sunset with his wife interrupted, as both children appear pleading to go with them, transforming the nimble Enfield into a family holiday luggage trolley.
Says Shane Bradnick, chief creative officer, TBWANZ: “The campaign plays on the insight that while parents love their children, we’re all quietly planning how we can relive our glory days, before the kids were born, when we retire.
“The idea behind the ANZ KiwiSaver Scheme campaign is to encourage Kiwis to plan for the long term, while accounting for any spanners life may throw at you.”
ANZ’s brand platform ‘We Do How’ is all about giving New Zealanders the practical know-how they need for all stages of their financial wellbeing journey, including planning for retirement with the ANZ KiwiSaver Scheme.
Says Matthew Pickering general manager marketing, ANZ: “We all have a personal dream for what our future will look like, and for many that means some form of adventure, whether it’s riding off into the sunset or going on a world cruise. The key thing is to take a long term view of how you’re going to get there and to choose a KiwiSaver scheme that is focused on long term performance, to help you achieve your future goals.”
ANZ’s ‘We do How’ KiwiSaver campaign will roll out across TV, OOH, social and digital.
Client: ANZ NZ
Production Company: Goodoil
Media Agency: PHD