Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Toby Talbot, chief creative officer at Ogilvy Network ANZ.
Okay, so this may have something to do with the fact that my dear old mum has the onset of dementia, but I found myself genuinely moved by the Alzheimer’s Society film. Fittingly, like the disease, it creeps up on you. As a script, it probably wouldn’t excite me that much. The whole repetition of 8am. Bit obvious maybe. But in the hands of the right director, it gets you right in the feels. Execution is everything here. Congrats Ian and team. READ MORE…