Mix&Match launches into the Australian market with new visual identity via Proximity NZ
Preparing for a world of travel again, Proximity NZ has created a new brand identity for online travel agents, Mix&Match as it launches into the Australian travel market.
Mix&Match was born out of the House of Travel group and has evolved as a formidable global player in e-commerce travel technology and online travel booking.
Mix&Match is leading the sector in post COVID travel recovery and is capturing the attention of the independent Aussie traveller through its bold, new ‘Let’s Go’ brand platform, tapping directly into the open-minded, no fuss attitude of their prospective travellers.
Launching via a strategic media partnership with Newscorp Australia and leveraging their digital and print brands, the first phase of the Mix&Match Let’s Go campaign is focused on building awareness through high impact digital and press assets.
Says Nick McFarlane, director of design at Proximity NZ: “‘Let’s Go’ and our vibrant new visual identity for Mix&Match epitomises the confident, spirited, non-pretentious attitude of our independent traveller target audience. It positions Mix&Match as the ultimate travel partner, one that gets you, that shares your need for getting out there again, and someone that says yes, more than they say no.”
Following the awareness stage of the campaign, Mix&Match ‘Lets Go’ will roll out across a range of connected digital journeys nurturing travellers through to booking and repeat travel.
Says Tim Paulsen, CEO at Mix&Match: “We see Proximity as an important strategic and delivery partner for Mix&Match and we are really excited to see how fresh and new the brand is looking as we launch into Australia.”
Says Nicola Bunting, director of strategy at Proximity NZ: “It’s so great to see the refreshed Mix&Match brand out there. Its bold and confident positioning feels so relevant right now with the work tapping directly into the latent desire of our independent travellers to get on back out there again.”
The brand campaign is currently live across Newscorp Australia’s digital and print channels.
Client: Mix&Match
Brand & Marketing Executive at Mix&Match: Rebecca Duffy
CEO of Mix&Match: Tim Paulsen
Creative Director: Aaron Turk
Director of Design: Nick McFarlane
Director of Strategy: Nicola Bunting
Account Director: Hanri Els
Copywriter: Katie Ruscoe
Designer: Chesna Stancich
Designer: Caroline Wilkie
Media agency: Zenith
Media partner: Newscorp Australia