Dentsu’s creative group, including agencies BWMisobar, dentsu mcgarrybowen, Content Symphony, Cox Inall Ridgeway and Haystac, has appointed Yvette Henderson, former M&C Saatchi head of operations, as group head of operations for Australia and New Zealand.
Kirsty Muddle, CEO of dentsu Creative, said the newly created role is part of the transformation for dentsu to become the most integrated network in the world: “Yvette will drive borderless teaming across the ANZ region and all our creative solutions from brand, social, entertainment, design, digital experience, PR, social enterprise, and Indigenous communications.
“We have remarkable and unique capabilities at dentsu. We’re at our best when those solutions collide, and we collaborate to find and build answers for our clients and for our social enterprise partners.
“Geography no longer determines what our teams work on and we’re opening up more opportunities for people across the region. Yvette shares the belief that things can be done differently, and she has the experience to make that a reality.”
Says Henderson: “I see this as an opportunity to not only transform dentsu, but to drive change across the industry. A change that benefits our people, our clients, and the work. Dentsu’s push for open teaming and true integration is refreshing and I’m looking forward to helping the team bring this to life.”
Dentsu’s creative business services clients across Australia and New Zealand including AMEX, Toyota, Pizza Hut, and Footlocker.