International beauty brand Lush appoints TBWA\Eleven following a competitive pitch

International beauty brand Lush has appointed Eleven PR NZ as its agency of record following a competitive pitch.

Lush was founded in 1995 in Poole, Dorset, UK. The company grew in prominence thanks to its ethical campaigning and invention of the bath bomb. Lush opened its first New Zealand store in 2000.

Its global reach includes seven New Zealand stores. Eleven PR will be retained to raise awareness of the brand, its products as well as its ethical and sustainable business practices.

Says Sonia Chiarelli, marketing communications manager, Lush Australia and New Zealand: “The team at Eleven PR really understood our brand. They shared our vision, recognised the opportunities and presented some fun and creative ideas for how we can bring Lush to life in the mind of the Kiwi consumer.”

The win follows a positive start to the year for Eleven with a growth in the number of PR led events and activations delivered for clients including creative executions for PlayStation NZ, Asahi’s Long White RTD brand and new client, Amazon’s Prime Video. Security as a service tech brand, Sailpoint was also won following a competitive pitch.

Says Angelina Farry (above), managing director, Eleven PR NZ: “Lush is an incredibly successful, ethical business with amazing values. They’re an awesome team and we’re looking forward to doing some great work together.

“This win comes off the back of some exceptional work the Eleven PR team is doing in the experiential and activation space, that’s redefining what a PR agency can deliver.”

Eleven is currently on the lookout for business managers to join its growing team. Those interested working with some of the biggest, most exciting brands in New Zealand should reach out to Angelina Farry via LinkedIn.