HeyYou/Yellow scores Bronze Lion in the Cannes Creative B2B Lions for Yellow ‘Robyn’s Undies’
HeyYou Auckland and Yellow New Zealand have scored a Bronze Lion in the Cannes Creative B2B Lions, presented tonight in Cannes.
HeyYou and Yellow New Zealand scored the metal for Yellow ‘Robyn’s Undies’.
In the Creative B2B Lions, honouring game-changing creative work in the B2B space, which displays both creativity and effectiveness in advertising products and services purchased by professionals on behalf of businesses, 415 entries were received and 14 Lions awarded by the jury: 3 Gold, 4 Silver and 6 Bronze.
The Grand Prix went to ‘Speaking in Color’, for Sherwin-Williams Coil Coatings, by Wunderman Thompson Minneapolis.
Creative B2B Lions Jury President, Paul Hirsch, President, Chief Creative Officer, Doremus, Global said: “It’s been an exciting first year for the Creative B2B Lions. Going in, nobody knew what to expect but it turns out we had quite a few contenders for the Grand Prix. Any one of which could have won. In the end what made the difference was the winning works’ strategy, deep understanding of its audience, and exceptional and personal brand experience. In the past, B2B has often surfed in the wake of B2C, but I have a feeling this work will flip the script and have deep B2C implications in the near future.”