Mercury invites Kiwis to save their energy (and spend it on wonderful) in new campaign via FCB
Mercury and FCB NZ have launched the latest campaign on the “Energy made Wonderful” platform, featuring a team of energetic helpers.
“Save Your Energy” introduces The Wonders, who enthusiastically provide the power behind every electrical device. Clad in Mercury’s signature yellow, they are charged (pun intended) with helping Mercury customers save their energy, so they can spend it on wonderful.
Says Julia Jack, chief marketing officer, Mercury: “The tone of this campaign is a bit different, in a time of quite a bit of negativity in the world, and when many campaigns in market are highly emotive right now, we wanted to do something that was fun and quirky and makes you smile.
“We’ve already shown New Zealand how wonderful electric transport is, now we want to show how renewable energy helps customers in every part of their lives, from transport to heating to entertainment. We’re making it easy to stay connected and in control, so our customers have more time and energy to spend on the things they care about most (whatever is wonderful to them!).”
The campaign consists of 60s, 30s and 15s TVCs, several online and social videos, and a number of static ads. The 60s TVC can be viewed here.
Says Leisa Wall and Peter Vegas, executive creative directors, FCB: “We often forget just how wonderful power makes our everyday lives. The Wonders are a personification of this and will bring the brand’s video and activations together in a truly ‘Energy made Wonderful’ way.”
Says Zac Ella, director at Sweetshop: “It was dreamy working with Mercury and FCB. This was one of those jobs where everyone had fun – from writing the pitch to delivering the goods, everyone mucked in and even the sun came out to play with a golden zing! And that energy is alive in these films – each shot slides into the next with a joyful handshake.”
Client: Mercury
Agency: FCB Aotearoa
Production Company: Sweetshop
Director: Zac Ella
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Larisa Tiffin
Casting: Catch Casting
DOP: Marty Williams
Production Designer: Neville Stevenson
Offline editor: Luke Haigh
Online: Stu Bedford
Sound: Brendon Morrow
Original Soundtrack: Malcolm Goldie
11 Comments
Ok, but what’s the point you are making?
Ok, can somebody call me when this is better?
This is so not fresh and feels dated. Much like the energy company.
Wake me up when it’s over.
Far from
Clever work
Be better
Not
Ztupid
Personally I have no idea about most things these days.
But what I do know is that adland has to stop casting redheads in every possible ad.
I’ve nothing against redheads, far from it, my first wife was a feisty redhead. Probably a little bit too feisty. But making up was always so much fun.
But back to the topic at hand! 2022 has yet to deliver a showstopper because I think all the ads are starting to look and feel the same.
Very old fashioned.
This is silly and fun and fruity!
All the makings of a good ad.
There is one word on the ad that I think sounds like a swear word, still trying to make out what it is.
this is terrifying because it reminds me of the movie us by jordan peele. Us is a horror movie and they wear red suits like above and they hold hands like above. Freeeeaaakakkkyyy!
Disjointed sequence of……
Yellow suited people racing around blocking the vision for someone trying to exit a driveway.
Follow this with a lady with rectangular arms impossibly stretching down the street.
Then have a guy holding – what is that? a whip, a stick, a car aerial? surrounded by a pack of dogs, telling us we could be experiencing “wonderful” on what appears to be, a fast disappearing planet in the background.
Might have been fun to make.
But what is the point the ad is attempting to make?