Mercury invites Kiwis to save their energy (and spend it on wonderful) in new campaign via FCB

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Mercury and FCB NZ have launched the latest campaign on the “Energy made Wonderful” platform, featuring a team of energetic helpers.

 

“Save Your Energy” introduces The Wonders, who enthusiastically provide the power behind every electrical device. Clad in Mercury’s signature yellow, they are charged (pun intended) with helping Mercury customers save their energy, so they can spend it on wonderful.

Says Julia Jack, chief marketing officer, Mercury: “The tone of this campaign is a bit different, in a time of quite a bit of negativity in the world, and when many campaigns in market are highly emotive right now, we wanted to do something that was fun and quirky and makes you smile.

“We’ve already shown New Zealand how wonderful electric transport is, now we want to show how renewable energy helps customers in every part of their lives, from transport to heating to entertainment. We’re making it easy to stay connected and in control, so our customers have more time and energy to spend on the things they care about most (whatever is wonderful to them!).”

The campaign consists of 60s, 30s and 15s TVCs, several online and social videos, and a number of static ads. The 60s TVC can be viewed here.

Says Leisa Wall and Peter Vegas, executive creative directors, FCB: “We often forget just how wonderful power makes our everyday lives. The Wonders are a personification of this and will bring the brand’s video and activations together in a truly ‘Energy made Wonderful’ way.”

Says Zac Ella, director at Sweetshop: “It was dreamy working with Mercury and FCB. This was one of those jobs where everyone had fun – from writing the pitch to delivering the goods, everyone mucked in and even the sun came out to play with a golden zing! And that energy is alive in these films – each shot slides into the next with a joyful handshake.”

Client: Mercury
Agency: FCB Aotearoa
Production Company: Sweetshop
Director: Zac Ella
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Larisa Tiffin
Casting: Catch Casting
DOP: Marty Williams
Production Designer: Neville Stevenson
Offline editor: Luke Haigh
Online: Stu Bedford
Sound: Brendon Morrow
Original Soundtrack: Malcolm Goldie