TRB announces ORCA 2022 finalists, People’s Choice Award voting now open
Finalists for the 2022 Outstanding Radio Creative Awards (ORCA) have today been announced and voting has commenced for the People’s Choice Award.
Standard Campaign finalists:
– Health Promotion Agency New Zealand & FCB Aotearoa – How To Do Nothing
Alan Jones and Angelo An
– Skinny & Colenso BBDO – Most Of The Internet Isn’t Worth Paying For
Simon Vicars, Max McKeon and Thomas Darlow
– Four Square & FCB Aotearoa – Mother’s Day
Hayley Marks and Hugh O’Connor
– Hell & Yarn – The Impossible Pizza
Matt Sellars, Rich Robson, Luke Roxburgh and Robyn Ramsay
Non-Standard Campaign finalists:
– KFC & Stanley St – KFC Lolli-popcorn Chicken Vaxx Faxx
Anna Yates and Billy McQueen
– New Zealand Police & FCB Aotearoa – Survive The Drive FM
Tim Gavriel and Aaron Carbines
Judging was based on four criteria: creativity, execution, effectiveness, and innovation. The 2022 judging panel was made up of Kim Pick (VMLY&R New Zealand), Leisa Wall (FCB Aotearoa), Brad Collett (Stanley St), Anne Boothroyd (Dentsu Creative) and David Shirley (Special Group).
Voting is now open for the People’s Choice Award, with each voter going in the draw to win a set of Apple AirPods 2nd Gen. Voting will close at 5pm on Friday July 29th.
There will be a Grand ORCA awarded for both the Standard and Non-Standard campaign categories, and one overall People’s Choice Award:
– The Grand ORCA: $5000 Cash Prize & $5000 Radio Schedule (Rate Card)
– People’s Choice Award: $2000 Cash Prize & $2000 Radio Schedule (Rate Card)
ORCA winners will be announced over an awards luncheon on Thursday August 25th, with a release to follow shortly afterward.
9 Comments
This is the best radio to come out of NZ this year?
Post a link to the killer radio you’ve put out this year
https://www.adsoftheworld.com/campaigns/music-signs
https://www.tiktok.com/music/The-song-slow-drivers-need-6689124147571870469?lang=en
https://www.digitalmusicnews.com/2021/01/28/spotify-slow-down-songs-trial/
https://sg.style.yahoo.com/australia-spotify-warns-drivers-slow-163024811.html
Cops using a national media network to help an entire country slow down is quite different to those links. Anyway, good luck with the internship!
The Slow Down idea has been done multiple times by the looks. Bronze at Cannes in 2017. https://www.dentsu.com/sdg3-speed-o-track
Someone should have done a simple Google search
Inserting one of 10 songs into an adbreak or speeding up music are quite different from analysing and curating playlists of real music through the drive
You keep referencing ideas that involve messing with the music and you’re right it has been done heaps – but Survive the Drive doesn’t fuck with the music. It just plays music at a BPM that has been proven to slow people down. Watch the case study before you post that shit.
But it’s still the same idea really isn’t it?
I remember when my first ad got attacked on the blog.