2degrees show Kiwis it means business in newly launched campaign via TBWA\NZ


The first stage of a newly invigorated focus from 2degrees on business needs has been bought to life by TBWA\NZ in a new campaign for the telco.


Andrew Fairgray, chief business officer 2degrees says the company is focused on supporting business customers and leveraging the wide product suite of both Vocus and 2degrees in the newly merged company: “New Zealand companies are acutely aware of the benefits to productivity that a telco can offer and 2degrees is set to enter the competition through its new scale in this space. To kick off this revamp is a great campaign from TBWA\NZ that reminds Kiwis that we are here for them – no matter where they do business.”

He says whether a business is big, small, or in-between, the magic always happens around a table: “Be it a boardroom table, a ute bonnet, or a WFH kitchen table, 2degrees can connect all Kiwi businesses with its simple, fast and secure network.

“We’re focused on Fighting for Fair for Kiwi business, hence why the merger between two challengers with a heritage of transforming NZ telecommunications landscape for the better makes so much sense. It allows all business – big or small – to benefit from a more competitive market. 2degrees is a serious contender to sort out all NZ businesses’ connectivity needs, from small to medium businesses, to corporate and the public sector.”

The new campaign from TBWA\NZ brings to life the very Kiwi way we do business, whether it’s on the hop to the airport from home, working on a building site, grappling with an ergonomic desk or at a picturesque table in Queenstown. No two businesses are the same, and neither are their business requirements or solutions.

“This new campaign brings to life the unique ways we innovate in NZ – on the move, at home, in the office – and reinforces the amazing capabilities 2degrees brings to the table.”

Says Shane Bradnick, chief creative officer, TBWA\NZ: “We wanted to show the truth about the way Kiwis work, and that whatever table you’re at, 2degrees can bring the business solution you need right to it.”

The new campaign will appear on TV, OOH, radio and in social media and you can watch the 30” launch spot here.

Client: 2degrees
Agency: TBWA\NZ
Media Agency: OMD
Production Company: TripleDouble
Director: Andy Morton
Producer: Peter Clews
DOP: Rob Marsh
Offline: Fauze Hassen:
Colourist/Online: Tom van den Brink
Photographer: Sacha Stejko IDC