Widely respected as a leading school in New Zealand, Diocesan School for Girls has launched a rich, storytelling-led website designed to reflect its vision for enabling young women to make a difference in the world.
Designed by production and events agency MetroEXP and brought to life with the help of Scratch Digital, the new website has been entirely rebuilt.
Starting with a reimagined brand video, MetroEXP has centred the new website around the video to create an emotional connection with the school’s purpose, driving meaningful engagement and understanding of all that Diocesan School for Girls has to offer.
Says Kimberley Warren, senior business manager at MetroEXP: “Using the brand vision “Be more than you ever imagined”, we’ve completely overhauled Dio’s CMS so that parents can reach Dio through a seamlessly integrated website with bespoke enquiry forms and dynamic creative.
“Driving this interactive experience is a new brand video which features many of the fantastic students and teachers who embody the exceptional culture at Dio.”
MetroEXP’s managing partner, Penny Wolhuter, says the team were tasked with overhauling the website to bring to life Dio’s core values and commitment to an all-round, world-class education for girls through an immersive digital experience: “The old website was dated and needed improved functionality. It didn’t provide the experience Dio was seeking. Recognising the need for world-class UX, we partnered with Scratch Digital to bring to life a rich digital experience that pushes creative boundaries and leaves users with a better understanding of what Diocesan offers and why they are a girls’ school of choice for local and international parents.”
Working together on the UX and creative production, MetroEXP and Scratch Digital brought Diocesan’s vision to life, designing an initial prototype, filming a brand video and then creating over 400 unique pages to meet the launch date of 25 July 2022.
Says Shelley Johnston, marketing director at Diocesan School for Girls: “We’ve been blown away by MetroEXP’s production skills and the ease with which they worked with the team and over 200 students to film our brand video and bring this website to life.”
“We love how our ethos of ‘Be more than you ever imagined’ is woven through our new website. We want young women to bring the best of themselves to school and help them experience and seize all the opportunities within today’s quickly changing world. Thanks to both MetroEXP and Scratch Digital for all their hard work and insights. They were a dream to work with.”
The new website features unique storytelling navigation, rich video content, a client-friendly and future-proof CMS, and a new stories hub. It launched today at https://www.diocesan.school.nz/.
MetroEXP continues to grow its client base with work spanning across video production, website development and event management. The agency currently works across some of the country’s biggest automotive and FMCG brands including Ford, Wendy’s, Pharmaco, Waste Management NZ, Anathoth Farm NZ and Barker’s of Geraldine.
Client: Diocesan School for Girls
Marketing Director: Shelley Johnston
Marketing Specialist: Clara Irvine
Marketing Coordinator: Gemma Pond
Creative Director: Susan Young
Senior Art Director: Greg Wylie
Managing Partner of MetroEXP: Penny Wolhuter
Senior Account Manager: Kimberley Warren
Development Agency: Scratch Digital
Co-founder and Digital Producer: Ed Lyons
Digital Producer: Nick Reid
Line-production Agency: Eyes and Ears
Director: Calvin Sang
DOP: Sash Samaratunga
Producer: Briar Collard
Production Assistant: Christina Deng
Cam Assist: Suki Arai
Sound Design: Radiate