Can you candidate? You can in Auckland Council’s 2022 local elections campaign via Daylight

It’s election year again, and Auckland Council’s campaign, developed by Daylight, has hit the streets and screens of Tāmaki Makaurau, encouraging passionate locals to take their shot at becoming an elected member.

Says Angela Meyer, head of marketing, core services and engagement: “Our city is shaped by the voices that represent us. So attracting a diverse collection of candidates to run in this year’s election is key to building a thriving future for this place we call home.”

Created to encourage a wider spectrum of Tāmaki Makaurau residents to stand for mayor, and their local boards and wards , the Can you Candidate? You Can campaign speaks directly to the barriers that have hindered those from standing in previous elections.

Says Charlie Godinet, creative director, Daylight: “Standing is actually far simpler than people think.You just need to meet three simple criteria: being over 18, a New Zealand citizen (or permanent resident) and caring about the future of our city, which sits at the core of this idea.”

Photographed by Lula Cucchiara, the vibrant visuals are paired with an enduring design system that will carry the campaign through both multiple phases and election years.

The campaign is now live across social, digital, radio and print and is the first in a two-flight project, which pivots to speak directly to voters come September 2022.

Visit voteauckland.co.nz to see more.

Head of marketing, core services and engagement – Angela Meyer
Marketing Lead – Linda Calkin
Photography: Lula Cucchiara
Creative Agency: Daylight 

Motion Graphics: YeaBoey