The Comms Council announces launch of the Aotearoa Effectiveness Database

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The Comms Council announces launch of the Aotearoa Effectiveness Database

The Commercial Communications Council has announced the launch of the Aotearoa Effectiveness Database.


The Effectiveness Database will collect critical data relating to marketing and advertising effectiveness, over time providing critical insights to inform more effective work. The Aotearoa Effectiveness Database will provide consistent data to enable future comparisons with Australia’s Effectiveness Database. The Comms Council is very grateful to the Ad Council Australia for providing access to their questionnaire structure.

Data will be collected in parallel with Effie Aotearoa 2022 entries, building the first data set, which will grow in the years ahead.

Entrants to Effie will be asked to complete the Effectiveness Database Questionnaire separately. All data will be confidential. The Comms Council is grateful to James Hurman, who will be the Approved Consultant for the Effectiveness Database, providing insights and reports from the Database when sufficient data is accessible.

The Comms Council thanks all Effie entrants in advance for taking the additional time to complete the Questionnaire and contributing to this essential asset for Aotearoa effectiveness.

To find out more and to enter this year’s Effie Awards click here.

Important Dates for the 2022 Aotearoa Effie Awards in association with TVNZ
Call for Entries goes live: Wednesday 22 June
Entries close: Tuesday 9 August
Late entry deadline (fees apply): Thursday 11 August
Finalists Announced: Wednesday 7 September
Tickets on sale: Wednesday 7 September
Executive Judging: Tuesday 11 October
Effie Awards Show: Thursday 20 October