Tribal Aotearoa grows team with four new appointments following a raft of new business

(Pictured L-R: CJ Stoffberg, Guy Trengrove, Stephanie Gastaldo and Keshina Whitmore)

Tribal Aotearoa, DDB Group’s digital experience agency, has announced four new hires across different areas of the business, having appointed both a senior business director and senior account manager as well as a creative and junior social media manager.

The appointments follow a raft of new business wins, including Heritage New Zealand Pouhere Taonga, Triton Hearing, Now Broadband, Te Waihanga (NZ Infrastructure Commission) and the Cannabis Clinic among others.

The agency has appointed Keshina Whitmore as senior business director, along with leading Tribal’s larger web client relationships. Keshina joins Tribal from Fonterra, where she helped to deliver on strategic initiatives and mobile apps for on-farm management and Anchor Food professionals in the South East Asian Market.

Stephanie Gastaldo has joined the team as senior account manager, her first permanent role in Aotearoa after making the move from Switzerland.

Having previously worked at Saatchi and Saatchi, Publicis and Spinas Civil Voices in Zurich, Gastaldo has a wealth of marketing experience working across a variety of sectors, including automotive, banking and telecommunications as well as fundraising organisations, such as WWF and Greenpeace.

Says James Blair, managing partner, Tribal Aotearoa: “Tribal Aotearoa continues to go from strength-to-strength, and we are pleased to bring new talent onboard as we grow.

“The demand for human cantered digital experiences is increasing as people spend more of their time online and brands and businesses put more value on their online offering. There are huge opportunities for us to unlock further growth for our current and future clients and our Tribal whānau is integral to that, so we’re thrilled to welcome these new recruits.”

Tribal has also bolstered its social media capabilities with the appointment of a junior social media manager to join the wider community management and social team. Stepping into the role is CJ Stoffberg, who will be supporting the team deliver strong results for Samsung New Zealand, NOW Broadband and other key clients’ social channels.

Providing additional creative support to both DDB Aotearoa and Tribal is Guy Trengrove, who has been appointed as creative. Trengrove has previously worked at indie agency Hello, where he worked on G-SHOCK, TAB, St John and Garage Project.

Says Blair: “It’s a tight market out there and we’re proud to have a growing team of talented and nice humans across a range of disciplines, who help us deliver great, award-winning campaigns for our clients.”