Bev recommends BCITO for a career in construction in new campaign via EightyOne

The Building Construction Industry Training Organisation (BCITO) – a subsidiary of Te Pūkenga Work Based Learning – alongside partners EightyOne and MBM have built on the legacy of the “Tricky Chat” trilogy with a new campaign to encourage school leavers, young professionals and career switchers alike to consider a career in the trades.

Enter Bev. Aotearoa’s most biased career advisor. With her deep knowledge and appreciation of the benefits of an apprenticeship and working in the trades, she knows there’s only one option for any young person looking for a rewarding and fulfilling career: construction of course!

Says Asharie Martelletti, head of marketing and communications, BCITO: “This campaign is more than driving recruitment, it’s also about changing perception. We’re really thrilled that EightyOne and MBM have been on this journey with us as we continue to build people, build whanau and build communities.”

EightyOne ECD Chris Bleackley believes that: “Bev is nowhere near as biased as me. I reckon the team and everyone involved did a fantastic job.”

Bev the biased career advisor is live on TV, online, outdoor and social channels.

VIEW THE ‘BEV THE BIASED RECRUITER’ SPOT
VIEW THE ‘UNCONVINCED AUNTY’ SPOT
VIEW THE ‘UNFAIR OPPORTUNITIES’ SPOT
VIEW THE ‘HOW MUCH?’ SPOT
VIEW THE ‘WHAT’S A HOUSE MADE OF?’ SPOT
VIEW THE ‘A CHALLENGING RECRUIT’ SPOT
VIEW THE BOUNDARIES BEV’ SPOT

Client: BCITO
Heading of Marketing Head of Marketing & Communications: Asharie Martelletti
Senior Marketing Advisor: Nigel Gates

Agency: EightyOne
ECD: Chris Bleackley
Copywriter: Chris Appelros
Art Director: James Henderson
Group Account Director: Jenna Chantelau
MD: Matt West
Strategy: Brendan Sturrock
Design: Micheal Hanly & Geoff Francis
Editing: Ollie Stent
Producer: Juliet Dreaver
Composer: Jeremy Cullen

Production Company: Flying Fish
Director: Andrew Laurich
Producer: Samantha Attenborough
Media Agency: MBM