New World brings Christmas magic to the table in new campaign via DDB Group Aotearoa
New World and DDB Group Aotearoa are ringing in the holiday season with a melodic festive campaign, synonymous with what’s most important at Christmas time – fun, food and family.
Embracing the catchy carols that get us in the festive mood, DDB Group has given the iconic Christmas track ‘Carol of the bells’ a magical New World spin.
The campaign follows a family in their kitchen preparing their Christmas feast to a dynamic tune, helping showcase the range of quality food options New World provides, delivering a compelling value message and showcasing the free Spiegelau Glass promotion to add to the Christmas dining table.
Says Courtney Dow, creative director, DDB Aotearoa: “After a challenging year, we wanted to put a smile on Kiwi faces for Christmas. Remixing a catchy Christmas classic into a whimsical tune to encourage people to enjoy each other’s company around some good food.”
New World acknowledges that Christmas can be a notoriously expensive time and that its customers are under even more financial pressure than ever.
Says Sarah Austin, marketing manager, New World Retail and Shopper:“Among the challenges that often surround Christmas, there can also be added tension around wanting Christmas to feel special. This campaign is opportunity to address this tension, with New World helping to provide everything people need for a Christmas that is both special and affordable this year.
“This holiday season, we wanted to give shoppers the confidence to do their full Christmas shop at New World – knowing that people prefer to keep things simple and get everything they need at one place, while avoiding those unnecessary purchases.”
The campaign is live across TV, cinema, outdoor, digital/web, social media and radio.
Group General Manager Foodstuffs Marketing & CX: Dominic Quin
New World Head of Marketing & CX: Giselle Bleakley
New World Marketing Manager Retail and Shopper: Sarah Austin
Project Marketing Specialist: Katie Mooyman
eCommerce Marketing Manager: Marie Taylor
Agency: DDB Aotearoa
Gary Steele: Chief Creative Officer
Courtney Dow: Creative Director
Paul Kim (PK): Senior Art Director
Graeme Clarke: Senior Copy Writer
Natalie Pierpoint: Lead Business Partner
Lucy Paykel: Business Partner
Bidisha Datta: Senior Business Manager
Ollie Brown: Account Executive
Claire Colohan: Lead Integrated Producer
Production Company: Good Oil
Director: Stuart Bowen
Producer: Claire Richards
Executive Producer: Andrew McLean
Managing Director: George Mackenzie
DOP: Marty Williams
Stills Photographer: Malcolm Campbell
Editor: Dan Kircher
Colourist: Dave Gibson
Online: Stu Bedford
Music Licensing: Jonathan Mihaljevich, Franklin Road
Soundtrack/Arrangement/Music: Pete van der Fluit, Liquid.
Sound Design: Liquid
25 Comments
Best Xmas spot yet!
Smashing it again
I was humming this while taking a comfort break the other night. So that makes it good I guess?
New World and DDB made some fun work together. Well done all.
Silly witty fun, I loved it. The cut downs are great too.
Not funny. Not memorable. Not original. Not anything.
Despite what the DDB / New World staff above are saying.
Are you describing your life, or your career? Hard to tell through a laptop screen.
Picasso
When did CB comments turn into a breeding ground for very unhappy people? It’s always been dark but now every bit of good work gets dragged through the mud.
Dogcasso
Love how you copied the popular Genesis ad character (young red head, glasses, pigtails). Really shows original thinking and creativity….
Is it the same girl as the genesis ad? (girl with red head, glasses, pigtails)
Isn’t she fabulous… a star in the making.
May I have a copy of the best Xmas yet advert. Love it and going to get the family to sing it Xmas day.
I actually can’t understand what people are singing, except for a few parts.
And that guy talking fast in the middle of the ad is not funny.
Overplayed overplayed overplayed
Don’t pat yourselves on the back. Prefer the last too-long- running ad.
I cannot understand what is being said/sung, could we please have subtitles?,
Marketing people are a different breed far out they think their work is magical
My wife and I are debating the lyrics – very hard to pick up . What are they?
Overplayed and really annoying i won’t shop at new world any more
Agreed it is affecting my mental health needs to be removed
A truly noisy and aggravating advert. I mute the TV whenever it comes on.
Well made ad but this Christmas will be very testing for many. Some will have a Christmas Day without even a normal Sunday dinner. The relentless emphasis on expensive and massive food consumption is good business but rather heartless.
Would win worst add of the year
Yep, pretty brutal considering what a lot of Kiwi families might be experiencing this year. Foodstuffs and your exorbitant prices playing monopoly with Supply chain for Christmas, just what everyone wants to see. Our Government allows it, it must be legal. Merry Christmas
I would like to report this add and request that it will please be removed as it as most people have said “overplayed” it was new and interesting at the start but please find a new idea thank you very much.