2degrees introduces Kiwis to Paulie, the Data Piñata in new campaign via TBWA\New Zealand
It isn’t a party until you get to smash the piñata, and 2degrees is swinging its way towards Christmas with its giant, and completely bonkers AR data piñata in a new campaign via TBWA\New Zealand.
New Zealanders get to find it, whack it, and win up to 200,000 days’ worth of free data.
To play people simply visit datapinata.nz, which uses AR technology to turn their mobile into a virtual piñata game. With a range of ‘whackers’ to choose from – either a Nuke-Lele, Pan-Demonium or the Mallet of Malice – they can whack Paulie the 2degrees data piñata to win free data.
Renowned Netherlands 3D character specialist Eva Cremers, who has created work for global brands including Nike, Mini and Amazon partnered with TBWA\New Zealand’s head of
post production Blair Walker, to bring Paulie the giant pink data piñata to life.
Says Shane Bradnick chief creative officer, TBWA\NZ: “The silly season is upon us, and there’s nothing sillier than a piñata full of data. The 2degrees Data Piñata is the perfect antidote to the traditional Christmas retail promotion, and a great way to relieve some stress after a long year.”
Says Dave Pearce, general manager marketing, 2degrees: “We wanted a bit of fun for our summer promotion and we love the way TBWA took a retail, data-led mobile brief and turned it into such a fun activation.
“You can play Data Piñata as a guest, but the real rewards come when you become a 2degrees customer – and after a week in market, it’s already smashed our visitor numbers.”
Paulie the Data Piñata will appear on TV, radio, digital, social, in store, and in-mall.
You can play the game as a guest or 2degrees customer by heading to www.datapinata.nz on your mobile phone.
Client: 2degrees
Agency: TBWA\New Zealand
Production & Animation: TBWA\Bolt
Character Design: Eva Cremers
AR Experience: Unbound
Media Agency: OMD
29 Comments
I like it.
Strategy has clearly left the building.
In Australia
Some fun
The footage seems totally ungraded, might have helped marry the the cg
Can’t find a single pinata am I stupid or am I doing something wrong or both
I so wish someone could tell me if you can change setting so that you can change option of using camera. Had a slight incident when first tried data pinata, as cat just up & I said “NO.
I can’t play as says Camera not enabled.
Unable to see pink pinata on my phone to whack
Silly.it goes to camera and there’s nothing to hit
Piñata doesn’t show up on my screen, but for anyone else like me, you can still wack it and win data if you swing around randomly. Don’t give up!
just concerned for the agency now
What a big have I’ve used up a lot of my data since playing this stupid game just hitting a blank screen
Can’t seem to work this out , my weapon doesn’t seem to find anything to whack
Does not work, nothing only the ukulele shows, and camera.
only works on some devices right
Doesn’t work. Cant see the Pinata. Just a black screen. Choose weapon but that’s about it. This promotion sucks the big pinata.
Data hunting was much more fun and even an extra hour on data clock.would be better. Waste of time and all those millions. Back to the drawing board 2degrees.
A bit of a have, this promotion. I don’t understand why the camera interaction is necessary. A single coloured background would have made more sense. The first time I set up this app, it didn’t work yet told me I had won 3 hours of data which has never shown on my Data Clock. I have seen the pinata on subsequent plays but the weapon can’t reach it or the weapon can’t react fast enough to my tapping.
This game doesn’t break what a have and waste of time this game was,I’m moving back to Vodafone goodbye
It doesn’t work for me either. I never got the code they said. I get my camera or whatever is on it and have not seen a pinata yet.
Maybe get your technical team to sort it out. Lots of complaints and a bit of a have.
Absolute rubbish nothing showing to whack
Wots the point of it all wen clearly a waste of time wen it it’s doesn’t work or let you claim it,it’s bad enuff your system chews up my credit at the best of times ,like u will be handing out free Xmas data packs yes right
I could see the piñata but not given a choice of whacker tools to work with. What has gone wrong? My partner got his without any issue. Please advise.
Waste of time, stupid thing doesn’t work
Love this game …at first was a bit confusing and hard to find but got the hang if it just scored 2days of data the most I’ve got to date but liveing the free data I get every day now ..wish it went for longer shame it’s nearly ending
I loved Paulie Pinata. He always came to my phone to play with us. Now the promotion is finished and wees is all sads. Please bring back my Paulie to me!!!!!!! Wees misses him…….
Smeagol
I haven’t not started. Even. Oh dear. must try. Mums the word.
eat an Icecream. or three. Da. Help!.
This was a great thing. I love it 💖💖