The advertising industry’s most prestigious, Effie Award, is now within reach. Entries are now open for the 2023 Aotearoa Effie Awards in association with TVNZ.
Since 1968, the Effie Award has been recognised worldwide as representing the pinnacle of advertising effectiveness. It identifies the most significant achievement in marketing communications: ideas that work. This year, the Effie Awards organised by the Commercial Communications Council (The Comms Council) will celebrate outstanding campaigns and the clients who make them possible.
Significant changes have been made to the categories available for entry to open up the Effie Awards to other marketing areas. There are now two category lists:
List A consists of industry sector verticals. The list has been expanded to accommodate more category commonalities in previously high-entry categories (e.g., FMCG and Consumer Services are now split across several categories). Only one entry per campaign on List A is eligible.
List B encourages entrants to highlight the specific strengths of campaigns. Some changes to the categories available in 2023 reflect the ever-changing nature of the environment in which we operate. Social Media and Content categories have been combined into one category. The Most Progressive and Best Use of Technology categories have been replaced by Most Original Thinking. Small Budget has been amended to reflect the rising cost of marketing, and the total expenditure to qualify for Small Budget is now $250,000. The Diversity, Equity & Inclusion category has been expanded, and there are now two distinct categories; one to celebrate best practices in engaging with specific communities, and a new Positive Change category for work that may well have broad audiences in mind, but which makes a demonstrable change in how Aotearoa thinks or feels about issues relating to DE&I. Finally, a category for Brand Revitalization/Transformation has been added. A maximum of four categories can be entered in List B.
Says Simon Lendrum, chief executive officer of the Comms Council: “Effie is the award that every marketer should want on their shelf. It’s the pinnacle of effective marketing and advertising and an Effie entry provides the evidence that marketing is an investment not a cost. We’re looking forward to another year of rigorous judging to identify the most effective work in Aotearoa.”
Don’t miss this opportunity to be recognised for your outstanding campaigns and effective marketing strategies. This year’s awards will be held at Auckland Town Hall on 26 October.
For more information and entry details, visit the Comms Council website.
Call for Entries goes live: Wednesday 26 April
Early Bird Deadline: Wednesday 2 August
Final deadline (fees apply): Wednesday 9 August
Effie Awards Show: Thursday 26 October