one green bean wins Los Angeles Tourism & Convention Board account for Australia/NZ

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one green bean wins Los Angeles Tourism & Convention Board account for Australia/NZ

Havas’s creative communications agency one green bean (ogb) has been awarded the Los Angeles Tourism & Convention Board (Los Angeles Tourism) account for Australia and New Zealand.


The Los Angeles Tourism & Convention Board is the non-profit destination marketing and sales organisation for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the LA area.

OGB will work across all PR activities for Australia and New Zealand for both B2B and B2C.

The Travel & Convention Board promotes Los Angeles as a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. It invites visitors and tourists to ‘discover the true LA’ by exploring its more than 30 culturally rich neighbourhoods, each one offering a distinct vibe.

Says Senior Vice President, Global Communications at LA Tourism, Chris Heywood: “We were impressed with one green bean and their strong expertise and creativity in the tourism space in Australia and New Zealand. We are eager to collaborate with them to reposition Los Angeles as a must-visit-now destination and to showcase all the vibrant and multicultural offerings that can be found throughout our many diverse neighborhoods in LA’s many regions. Our team looks forward to working together to elevate LA and to remind visitors of all the “new” we have to offer and to encourage them to discover LA 2.0 in 2024 and beyond.”

Says Lauren Bailey, Managing Partner & Director of Innovation at One Green Bean: “This is a prestigious account win for OGB, and we’re thrilled to be working with the Los Angeles Tourism & Convention Board showcasing LA 2.0. We are looking forward to seeing where this exciting business partnership takes us, working closely with Chris and his team to reposition Los Angeles to the Australian and New Zealand market.”

Since its inception, one green bean has grown into a multi-award winning, ideas-centric agency with offices in Sydney, London, Amsterdam and Doha.

Photo Courtesy of the Hollywood Sign Trust.